Independent studio · New York · Est. 2010
An agency for forward-thinking brands.
We're a small, senior studio building brand systems, digital products, and identities that earn attention — from naming through pixel-perfect launch.
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—— 01
Available for new work, 2026
—— 02 Capabilities
Capabilities
Brand identities
We craft identity systems that articulate what makes your company distinct — from naming and logotype to type, color, and the rules that hold it all together across every surface.
Website & app design
We design digital products that earn attention — fast, considered, and clear. From marketing sites to complex product UI, we work end-to-end with engineering.
Art direction
From photography commissions to motion and illustration, we set the visual register for campaigns and own the look from mood-board through final delivery.
Years building brands
Projects shipped
Global clients
Industry awards
—— 03 Practice
What we do
01
Brand Strategy & Identity
02
Digital Product Design
03
Art Direction
04
Web Development
05
Motion & Animation
06
Editorial & Print
07
Marketing & Campaigns
08
Commerce & Shopify
—— 04 Selected work
Latest work
01
Vertex Studio
iOS app · 2025
02
Lumen
Retail dashboard · 2025
03
Salt & Stone
Brand identity · 2024
04
Orbit
Marketing site · 2024
—— 05 Selected partners
Forward-thinking partners
—— 06 Kind words
Kind words
“theAgency took our muddled positioning and turned it into a brand that actually argued for itself. Pitch close-rate doubled in the first quarter post-launch.”
Maya Reyes
Head of Growth · Vertex Studio
“Most studios deliver decks. This team delivered a brand we could ship — pixel-perfect from logotype to checkout.”
Daniel Chen
CEO · Orbit
“Strong opinions, kept honest. They told us what we needed to hear, not what was easy. Worth every line item.”
Priya Bhatt
Founder · Northwind & Co
—— 07 The studio
Studio
A small senior team. We do the work ourselves — no handoffs, no shuffleboard.
We're a small, senior team that does the work ourselves. No layered handoffs, no junior shuffleboard — the people you meet in the kick-off are the people sketching, writing, and pushing pixels in the late hours.
We pick projects we believe in and take a position on the work. Strong opinions, loosely held. We'll tell you what we think — and we listen when you push back.
Outside the studio: long walks, weird films, and a strong opinion on the right kind of coffee.
Partner · Creative Director
Amanda Johnston
Fifteen years across brand, editorial, and product. Previously led design at two scrappy startups and one studio that still won't return her calls. Loves a hard problem and a soft serif.
Partner · Art Director
Brandon Harrison
Type, motion, and photography. Brandon's the one writing the case studies the rest of us forget to write. Eternally three coffees deep and never seen without a sketchbook.
